Denne målar det bra :
It reminds me of when you pretend to throw a ball for a dog but keep it in your hand. No matter how many times you do it, there are some dogs that will excitedly head in the direction that you pretended to throw the ball in only to look confused and baffled that the ball isn’t there.
Every January we sell a player and some fans get excited that we can reinvest a few million on a quality player or two. The owner, giggling at his spectacular sleight of hand skills, never had that intention. Still the fans return back to the owner, tails still wagging and not feeling remotely embarrassed, proclaiming “Ah well, nowt to play for! We’ve still got the emergency loan window anyway!”